Friday, April 17, 2009

Motorola Aura: Shinning shimmering swivel goodness

Oozing with an aura of shinning shimmering swiveling gooodness, this new Motorola handset is in the quest of clamoring applause. Described by most as stunning and vibrant build quality, this phone will appeal to people who has a fine taste for everything but glossy. 

The etched pattern on the shiny, stainless-steel exterior is eye-catching, even if Moto hadn't told us that it takes two weeks to etch and polish the design. The Aura is remisniscent of the much more mundane Moto V70. But that's not where Moto found its inspiration. Apparently, the company said it was inspired by Swiss design for luxury watches.  

The circular display is something unseen on most mainstream phones. But Motorola is never known for an avante garde design e[pitomized by Nokia. Maybe it's time for them to get their designs reach young, dynamic, and outrageous market.

Although the clock design is entralling and the icon-based menu design is similar to the interface on the Motorola Rokr E8. The 16 million colors and 300dpi resolution is gorgeous even if attracts more than its share of fingerprints.

It has been a general notion that phones that has the most moving parts will easily wear out. Well, Moto Aura banks on the 130 ball bearings on which the swivel turns. You can even see the turning mechanism through a small window on the phone's exterior just below the camera lens.

Specificatins include:
Specifications for the Motorola Aura
Band GSM 850/900/1800/1900MHz
Size 96.9mm x 47.6mm x 18.6mm (3.8" x 1.9" x .7")
Weight 141g (5oz)
Battery 810mAh
Battery Life Estimated 16.5 days standby time
Estimated 7 hours talk time
Main Display 1.5" diameter 16m color round TFT
Camera 2 megapixel
Video Record/Playback
Messaging SMS/MMS/IM
Email POP3/IMAP and Web-based
Bluetooth 2.0 + EDR with A2DP
Memory 2GB internal
Availability Planned Q4 2008
Other Speakerphone, Sapphire crystal lens

But the glamour and high-end styling does come at a hefty price, and I mean a wallet-crunching price tag. The Aura weighs almost 5 ounces, but mind you, it can even make you feel lighter as it will take your cash out away. 

Pay the premium for its stylish form, not of its substantial function. 

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