When the news about Jollibee buying out Mang Inasal spewed out into the open, I just give an indifferent causal shrug. But with the acquisition of Sun Cellular from PLDT, it sends mixed discomfort especially from the consumer perspective.
Free enterprise has always been good economic standpoint and multilateral benefits. With the acquisition, one will expect strategic price compromise from the remaining competition. There'd be less, if not an absolute absence, of price wars from telco. There's be no more struggles to keep up their a better service portfolio since the buyout spells huge market dominance.
For those who shifted from Smart to Sun, this would be avoiding a hit from the hammer but eventually hitting it to your head in the process. That is exactly the reason why I bought a Sun Broadband USB Stick because I am not really satisfied with the service and speed of the Smart Broadband USB.
With the combined consumer-base strengths of Sun and PLDT, they now occupy 70% of the entire market share. The apothegm that says "if you can't beat them, join them" must have been the driving force that led the Sun Cellular to sell their stocks to PLDT.
Now, speaking of acquisition as an industry trend, do I have to expect a possible future similarity on ABS-CBN buying ABC 5?